Isack HadjarGlobal Brand Ambassador

The Audacity of Excellence

Devialet names Isack Hadjar as Global Brand Ambassador

Devialet, the house at the forefront of French acoustic engineering, enters into an exceptional partnership with Isack Hadjar, the great French hope of Formula One and newest member of Oracle Red Bull Racing.

For the next two years, Hadjar becomes the Maison's first official Global Brand Ambassador, sealing an alliance between two worlds driven by the same relentless pursuit: excellence.

Absolute Performance. Raw Emotion.

Two worlds boldly collide. The affinity between Devialet and Isack Hadjar surpasses mere collaboration—it's forged by audacity and pure performance. Where every second is pure adrenaline.

Together, Devialet and Isack Hadjar send a clear message: excellence isn't a standard, it's something you live. It emanates from technology pushed to its highest degree, capable of delivering unrelenting emotion. A forward-thinking philosophy where excellence belongs to those who dare.

Isack Hadjar, Formula One® Driver, states:

"On track, my life is about finding the perfect line and pure adrenaline. What immediately struck me about Devialet is its authenticity and refusal to compromise on performance. In the cockpit, I experience moments of extreme physicality—and that's exactly what I feel with Devialet sound. It's raw, it's powerful, and it hits you in the gut. I'm proud to be the first ambassador for a French house that isn't afraid to break the rules with so much audacity."

About Isack Hadjar.

Isack Hadjar embodies the audacity of a new generation of drivers. Revealed at the age of seven through karting, the French driver has enjoyed a meteoric rise, crowned by several victories in junior categories which earned him a place in the Red Bull Junior Team.

Since 2025, he has been a Formula 1® driver for the legendary Oracle Red Bull Racing team. Today, Isack Hadjar stands as one of the world's most promising talents in motorsport—a natural talent and a well-regarded personality who combines methodical discipline, determination, and performance.